AGENDA
0900-0910
Opening Welcome
Ally Northfield, Managing Director, Revenue by Design
0910-1010
Extreme Customer Centricity In A Networked World
Nancy Rademaker, partner, nexxworks
Nancy is a hugely respected international keynote speaker and will start the day with the introduction to the ‘Connected Customer’. She will show us how companies have to put the customer first if they want to be successful and how this involves a rational program of drastic change, in which processes and procedures have to be rethought from scratch.
Sponsored by

1010-1050
The Story of Personalisation
We discuss the impact of the network effect on determining customer intent and what we as an industry can learn from them
Kevin May - Editor in Chief, PhocusWire in conversation with
Charlie Osmond, Chief Tease, Triptease
Nancy Rademaker, partner, nexxworks
Antonio Figueiredo, Senior Director, Industry Solutions, Salesforce
Gary Mayger, Regional Vice President - Travel EMEA at PROS
1050-1115
The Innovators
Alex Shashou, Co Founder and President, ALICE
Alex Shashou, the co-founder and President of ALICE, the hospitality industry's first fully integrated operations platform, is one of the leading minds in hospitality today. Recently awarded the "Next Gen Leader" award, by the Hospitality Media Group (HMG), presented to young leaders who are shaking up and making a positive difference to the hotel industry, Alex will join us to share his thoughts as to how the connected world is forcing us to rethink our relationships with our guests.

1115-1145
Morning Coffee and Networking sponsored by
1145-1155
‘Under the Spotlight’
Jason Bryant, Founder and CEO of Nor1
in conversation with
Liz Callaghan, Director of Revenue, Cheval Collection
A seasoned entrepreneur and hospitality leader, Jason Bryant is put ‘under the spotlight’ as he shares his vision for hospitality strategy and revenue opportunities as the industry responds to customer demands.
1155-1245
Open for Business : Is the rise of the open hotel tech platform the key to the delivery of a connected customer experience?
Flexible, innovative and customisable. The growth of the open hotel tech platform has transformed the technological landscape. Making the right technology choices are critical to getting revenue management strategies to market. Four leading tech innovators discuss their role in the delivery of a customer-centric strategy.
Klaus Kohlmayr, Chief Evangelist, IDeaS in conversation with
Jos Schaap, CEO and Founder, StayNTouch
Ulrich Pillau, Founder, apaleo
Jan Hejny, Founder and CEO of HotelTime
Richard Valtr, Founder, Mews Systems
1245-1255
Under the Spotlight
Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group
in conversation with
Rob Paterson, CEO Best Western Hotels and Resorts
Rob Paterson, CEO Best Western Hotels and Resorts, is widely regarded as one of the industry’s most visionary and forward thinking hoteliers. Here, Rob is put under the spotlight as he speaks to revenue management thought leader, Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group Lodging Partner Services, as to the opportunities and challenges faced by changing customer demands, and what he perceives the priorities are to engage the connected customer and drive revenues.
Sponsored by
1255-1400
Lunch and Networking

1400-1450 -Breakout 1
Choose from the following breakout sessions
Leveraging AI for Commercial Gain
The impact of Artificial Intelligence within hospitality is not a new discussion. But over and above operational benefits, what is the place of AI in your commercial strategy? And how can it be used to optimise your revenue?
Russell Low, Director of Revenue, UK&I, Accor Hotels in conversation with
Duncan Anderson, CEO, Humanise.AI
Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group
Hampus Ljunggren, Head of Business Development & Partnerships , Travel Appeal
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Is the ‘Segment of 1’ the Holy Grail?
Segmentation within revenue management can be crude at best. We discuss how segmentation strategies can be further developed to deliver enhanced personalisation. Is the the ‘Segment of 1’ achievable and how would it impact on your revenue strategy?
Neetu Mistry, Commercial Director, Cycas Hospitality in conversation with
Martin Soler, Partner, Soler and Associates
Andy Owen Jones, CEO, bd4travel
Vassilis Syropoulos, Founder and CEO, Juyo Analytics
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The Loyalty Metamorphosis
Loyalty as we know it is changing. ‘Transactional loyalty’ is being replaced by ‘experiential loyalty’ influenced by bloggers, peer to peer marketing and social media. Where does the traditional loyalty card fit in? How do we price for new loyalty? And do we have the tools in place to deliver on these new loyalty requirements?
Steve Horvath, Area Director Revenue Management – UK & Ireland ,Marriott Hotels International Limited in discussion with
Thomas Landen, Director of Global Partnerships, Revinate
Antonio Figueiredo, Senior Director, Industry Solutions, Salesforce
Nick Fletcher, Director of Loyalty, The Collinson Group
1450 - 1540 Breakout 2
Choose from the following breakout sessions
Price of One's Own: Is a truly personalised pricing strategy achievable?
Something the hotel industry has yet to fully embrace - personalised pricing. Why is it proving such a challenge? What other industries can we learn from?
Sally Richards, Managing Director, RaspberrySky Services Ltd in conversation with
Klaus Kohlmayr, Chief Evangelist, IDeaS
Joe Pettigrew, Director of Revenue Maximisation, Europe Hotels at Starwood Capital Group
Frank K Pohl, Serenata Senior CRM Consultant
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Upsell - the silver bullet in the delivery of a truly personalised experience
Our panel debate how can upsell support the personalisation that is expected from today’s customers and what are the opportunities for optimising revenue within your upsell strategy.
Tori Ackling, Group Revenue and Distribution Manager, Legacy Hotels in conversation with
Erik Tengen, Co Founder, Oaky
Stuart Derricott, Director of Sales, Europe, Nor1
Gaby Maaswinkel - van den Bosch, Commercial Development Manager, Radisson Blu Hotel, Amsterdam & Park Inn by Radisson Amsterdam City West
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Automated Efficiencies
With ever increasing options to communicate with the customer, how are Revenue Management Systems keeping pace? And do traditional RMS still cut it ? Our panel of leading experts discuss all
Wilhelm K, Weber, Senior Partner and Consultant, SHS in conversation with
Alexander Edstrom, CEO, Atomize
Jens Munch, CEO and Founder, PACE
Mario Mouraz, CEO and CoFounder, Climber
Adriaan Kleingeld, Owner and CEO, Hospitality Software Development Services/OutPerform-RMS
1540-1610
Afternoon Tea and Networking
1610-1620 Under the Spotlight
Clinton Campbell, Commercial Director, Apex Hotels
in conversation with
Alexander Edstrom, CEO, Atomize
Alexander is the CEO at Atomize which is set to become a world leader in revenue management systems. Here, Clinton asks the questions the revenue management community want answers to - how can they best prepare for the connected customer in 2019!
1620-1645
The Opinion Makers - a debrief from leading Revenue Directors
Leading Revenue Directors come together to discuss the takeouts from the day, immediate priorities on their return to the office, and what factors will shape their agenda in 2019.
In discussion
Russell Low, Director of Revenue, UK&I, Accor
Tori Ackling, Group Revenue and Distribution Manager, Legacy Hotels
Neetu Mistry, Commercial Director, Cycas Hospitality
Clinton Campbell, Commercial Director, Apex Hotels
1645-1720
Fortune Favours the Brave! How to Drive More Profitable Revenue
Patrick Bosworth, CEO and Co Founder, Duetto
There are only two ways hotels can increase profitability: cut costs or drive rate. Learn from Patrick, Co Founder of leading revenue strategy solution Duetto, how to trust the data and make more analytical pricing decisions, in his end of day keynote.
1720-1730
Closing Remarks
1730-1900
Not to be missed Networking Drinks!
Secret Escapes are delighted to sponsor the all important end-of day-drinks with a touch of the Balearics in our very own ‘Ibiza Lounge.’ There will be drinks, sun loungers (okay,deckchairs!), a live DJ ….and great networking! It might be February outside - but we are ending the day on a sun-kissed high!