AGENDA

0900-0910

Opening Welcome

Ally Northfield, Managing Director, Revenue by Design

1010-1050

The Story of Personalisation

We discuss the impact of the network effect on determining customer intent and what we as an industry can learn from them

Kevin May - Editor in Chief, PhocusWire in conversation with

• Charlie Osmond, Chief Tease, Triptease

• Nancy Rademaker, partner, nexxworks

• Antonio Figueiredo, Senior Director, Industry Solutions, Salesforce

• Gary Mayger, Regional Vice President - Travel EMEA at PROS

1050-1115

The Innovators

Alex Shashou, Co Founder and President, ALICE

Alex Shashou, the co-founder and President of ALICE, the hospitality industry's first fully integrated operations platform, is one of the leading minds in hospitality today. Recently awarded the "Next Gen Leader" award, by the Hospitality Media Group (HMG), presented to young leaders who are shaking up and making a positive difference to the hotel industry, Alex will join us to share his thoughts as to how the connected world is forcing us to rethink our relationships with our guests.

1115-1145

Morning Coffee and Networking sponsored by

1145-1155

‘Under the Spotlight’

Jason Bryant, Founder and CEO of Nor1

in conversation with

Liz Callaghan, Director of Revenue, Cheval Collection

A seasoned entrepreneur and hospitality leader, Jason Bryant is put ‘under the spotlight’ as he shares his vision for hospitality strategy and revenue opportunities as the industry responds to customer demands.

1155-1245

Open for Business : Is the rise of the open hotel tech platform the key to the delivery of a connected customer experience?

Flexible, innovative and customisable. The growth of the open hotel tech platform has transformed the technological landscape. Making the right technology choices are critical to getting revenue management strategies to market. Four leading tech innovators discuss their role in the delivery of a customer-centric strategy.

Klaus Kohlmayr, Chief Evangelist, IDeaS in conversation with

• Jos Schaap, CEO and Founder, StayNTouch

• Ulrich Pillau, Founder, apaleo

• Jan Hejny, Founder and CEO of HotelTime

• Richard Valtr, Founder, Mews Systems

1245-1255

Under the Spotlight

Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group

in conversation with

Rob Paterson, CEO Best Western Hotels and Resorts

Rob Paterson, CEO Best Western Hotels and Resorts, is widely regarded as one of the industry’s most visionary and forward thinking hoteliers. Here, Rob is put under the spotlight as he speaks to revenue management thought leader, Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group Lodging Partner Services, as to the opportunities and challenges faced by changing customer demands, and what he perceives the priorities are to engage the connected customer and drive revenues.

1400-1450 -Breakout 1

Choose from the following breakout sessions

Leveraging AI for Commercial Gain

The impact of Artificial Intelligence within hospitality is not a new discussion. But over and above operational benefits, what is the place of AI in your commercial strategy? And how can it be used to optimise your revenue?

Russell Low, Director of Revenue, UK&I, Accor Hotels in conversation with

• Duncan Anderson, CEO, Humanise.AI

• Vivek Bhogaraju, Director, Revenue Management Solutions, Expedia Group

• Hampus Ljunggren, Head of Business Development & Partnerships , Travel Appeal

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Is the ‘Segment of 1’ the Holy Grail?

Segmentation within revenue management can be crude at best. We discuss how segmentation strategies can be further developed to deliver enhanced personalisation. Is the the ‘Segment of 1’ achievable and how would it impact on your revenue strategy?

Neetu Mistry, Commercial Director, Cycas Hospitality in conversation with

• Martin Soler, Partner, Soler and Associates

• Andy Owen Jones, CEO, bd4travel

• Vassilis Syropoulos, Founder and CEO, Juyo Analytics

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The Loyalty Metamorphosis

Loyalty as we know it is changing. ‘Transactional loyalty’ is being replaced by ‘experiential loyalty’ influenced by bloggers, peer to peer marketing and social media. Where does the traditional loyalty card fit in? How do we price for new loyalty? And do we have the tools in place to deliver on these new loyalty requirements?

Steve Horvath, Area Director Revenue Management – UK & Ireland ,Marriott Hotels International Limited in discussion with

• Thomas Landen, Director of Global Partnerships, Revinate

• Antonio Figueiredo, Senior Director, Industry Solutions, Salesforce

• Nick Fletcher, Director of Loyalty, The Collinson Group

1450 - 1540 Breakout 2

Choose from the following breakout sessions

Price of One's Own: Is a truly personalised pricing strategy achievable?

Something the hotel industry has yet to fully embrace - personalised pricing. Why is it proving such a challenge? What other industries can we learn from?

Sally Richards, Managing Director, RaspberrySky Services Ltd in conversation with

• Klaus Kohlmayr, Chief Evangelist, IDeaS

• Joe Pettigrew, Director of Revenue Maximisation, Europe Hotels at Starwood Capital Group

• Frank K Pohl, Serenata Senior CRM Consultant

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Upsell - the silver bullet in the delivery of a truly personalised experience

Our panel debate how can upsell support the personalisation that is expected from today’s customers and what are the opportunities for optimising revenue within your upsell strategy.

Tori Ackling, Group Revenue and Distribution Manager, Legacy Hotels in conversation with

• Erik Tengen, Co Founder, Oaky

• Stuart Derricott, Director of Sales, Europe, Nor1

• Gaby Maaswinkel - van den Bosch, Commercial Development Manager, Radisson Blu Hotel, Amsterdam & Park Inn by Radisson Amsterdam City West

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Automated Efficiencies

With ever increasing options to communicate with the customer, how are Revenue Management Systems keeping pace? And do traditional RMS still cut it ? Our panel of leading experts discuss all

Wilhelm K, Weber, Senior Partner and Consultant, SHS in conversation with

• Alexander Edstrom, CEO, Atomize

• Jens Munch, CEO and Founder, PACE

• Mario Mouraz, CEO and CoFounder, Climber

• Adriaan Kleingeld, Owner and CEO, Hospitality Software Development Services/OutPerform-RMS

1540-1610

Afternoon Tea and Networking

1610-1620 Under the Spotlight

Clinton Campbell, Commercial Director, Apex Hotels

in conversation with

Alexander Edstrom, CEO, Atomize

Alexander is the CEO at Atomize which is set to become a world leader in revenue management systems. Here, Clinton asks the questions the revenue management community want answers to - how can they best prepare for the connected customer in 2019!

1620-1645

The Opinion Makers - a debrief from leading Revenue Directors

Leading Revenue Directors come together to discuss the takeouts from the day, immediate priorities on their return to the office, and what factors will shape their agenda in 2019.

In discussion

• Russell Low, Director of Revenue, UK&I, Accor

• Tori Ackling, Group Revenue and Distribution Manager, Legacy Hotels

• Neetu Mistry, Commercial Director, Cycas Hospitality

• Clinton Campbell, Commercial Director, Apex Hotels

1645-1720

Fortune Favours the Brave! How to Drive More Profitable Revenue

Patrick Bosworth, CEO and Co Founder, Duetto

There are only two ways hotels can increase profitability: cut costs or drive rate. Learn from Patrick, Co Founder of leading revenue strategy solution Duetto, how to trust the data and make more analytical pricing decisions, in his end of day keynote.

1720-1730

Closing Remarks

Not to be missed Networking Drinks!

Secret Escapes are delighted to sponsor the all important end-of day-drinks with a touch of the Balearics in our very own ‘Ibiza Lounge.’ There will be drinks, sun loungers (okay,deckchairs!), a live DJ ….and great networking! It might be February outside - but we are ending the day on a sun-kissed high!